Jochen Hartmann
About
Jochen Hartmann has authored 22 papers that have received a total of 562 indexed citations.
This includes 11 papers in Artificial Intelligence, 9 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and AI in Service Interactions (4 papers). Jochen Hartmann is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and AI in Service Interactions (4 papers) and collaborates with scholars based in Germany, The Netherlands and United States. Jochen Hartmann's co-authors include Mark Heitmann, Christina Schamp, Oded Netzer, Christian Janiesch and Stefan Feuerriegel and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Journal of Business Research
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