Romana Garma

12 papers and 505 indexed citations i.

Romana Garma has authored 12 papers that have received a total of 505 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers). Romana Garma is often cited by papers focused on Environmental Sustainability in Business (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Australia, United States and Denmark. Romana Garma's co-authors include Michael Jay Polonsky, Stacy Landreth Grau, Maree Thyne, Anne‐Marie Hede and Alexander Josiassen and has published in prestigious journals such as European Journal of Marketing, Journal of Marketing Management and Journal of Travel & Tourism Marketing