Ronald J. Dornoff
About
Ronald J. Dornoff has authored 12 papers that have received a total of 457 indexed citations.
This includes 5 papers in Marketing, 3 papers in Management Science and Operations Research and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ronald J. Dornoff is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, Latvia and Belgium. Ronald J. Dornoff's co-authors include Jerome B. Kernan, Ronald L. Tatham, Robert D. Hisrich, David Lambert and F. Robert Dwyer and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Industrial Marketing Management
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