Ronald P. Willett
About
Ronald P. Willett has authored 12 papers that have received a total of 653 indexed citations.
This includes 8 papers in Marketing, 2 papers in Information Systems and Management and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Market Behavior and Pricing (3 papers). Ronald P. Willett is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States. Ronald P. Willett's co-authors include David T. Kollat and Donald H. Granbois and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Marriage and Family
In The Last Decade
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