Rongrong Zhou

20 papers and 668 indexed citations i.

Rongrong Zhou has authored 20 papers that have received a total of 668 indexed citations. This includes 8 papers in Marketing, 6 papers in General Decision Sciences and 5 papers in Sociology and Political Science. The topics of these papers are Decision-Making and Behavioral Economics (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (4 papers). Rongrong Zhou is often cited by papers focused on Decision-Making and Behavioral Economics (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Hong Kong and China. Rongrong Zhou's co-authors include Hui Lu, Michel Tuan Pham, Zongming Fei, Aradhna Krishna and Dilip Soman and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and IEEE Access