Ronika Chakrabarti
About
Ronika Chakrabarti has authored 26 papers that have received a total of 390 indexed citations.
This includes 12 papers in Business and International Management, 8 papers in Organizational Behavior and Human Resource Management and 8 papers in Marketing. The topics of these papers are Innovation and Socioeconomic Development (12 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Ronika Chakrabarti is often cited by papers focused on Innovation and Socioeconomic Development (12 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United Kingdom, United States and Canada. Ronika Chakrabarti's co-authors include Pierre Berthon, Leyland Pitt, Katy Mason, Bradley R. Barnes and Nivedita Agarwal and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and The International Journal of Human Resource Management
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