Rosann L. Spiro
About
Rosann L. Spiro has authored 23 papers that have received a total of 2.2k indexed citations.
This includes 14 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 6 papers in Management of Technology and Innovation. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (6 papers). Rosann L. Spiro is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Management and Marketing Education (6 papers) and collaborates with scholars based in United States, Latvia and France. Rosann L. Spiro's co-authors include William D. Perreault, Kaylene C. Williams, Barton A. Weitz, Harish Sujan and Andrea L. Dixon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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