Ruoh‐Nan Yan
About
Ruoh‐Nan Yan has authored 41 papers that have received a total of 1.4k indexed citations.
This includes 31 papers in Marketing, 9 papers in Museology and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Environmental Sustainability in Business (16 papers) and Fashion and Cultural Textiles (8 papers). Ruoh‐Nan Yan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Environmental Sustainability in Business (16 papers) and Fashion and Cultural Textiles (8 papers) and collaborates with scholars based in United States and South Korea. Ruoh‐Nan Yan's co-authors include Karen H. Hyllegard, Jennifer Paff Ogle, Kittichai Watchravesringkan, Jennifer Yurchisin and Nancy Hodges and has published in prestigious journals such as Sustainability, Journal of Marketing Management and International Journal of Retail & Distribution Management
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