Russell S. Winer
About
Russell S. Winer has authored 104 papers that have received a total of 6.8k indexed citations.
This includes 61 papers in Marketing, 21 papers in Economics and Econometrics and 18 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (44 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Innovation Diffusion and Forecasting (13 papers). Russell S. Winer is often cited by papers focused on Consumer Market Behavior and Pricing (44 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Innovation Diffusion and Forecasting (13 papers) and collaborates with scholars based in United States, The Netherlands and Canada. Russell S. Winer's co-authors include Donald R. Lehmann, Joel H. Steckel, Rashi Glazer, Stephanie Tully and Mantian Hu and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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