S. P. Raj

33 papers and 3.7k indexed citations i.

S. P. Raj has authored 33 papers that have received a total of 3.7k indexed citations. This includes 18 papers in Marketing, 14 papers in Management Science and Operations Research and 10 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Innovation Diffusion and Forecasting (12 papers) and Innovation and Knowledge Management (7 papers). S. P. Raj is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Innovation Diffusion and Forecasting (12 papers) and Innovation and Knowledge Management (7 papers) and collaborates with scholars based in United States, Canada and South Korea. S. P. Raj's co-authors include David Wilemon, Lakshman Krishnamurthi, Tridib Mazumdar, Ashok K. Gupta and K. Sivakumar and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research