S. Ram
About
S. Ram has authored 11 papers that have received a total of 1.3k indexed citations.
This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation Diffusion and Forecasting (2 papers). S. Ram is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in United States and France. S. Ram's co-authors include Jagdish N. Sheth, Hyung‐Shik Jung, Everett M. Rogers, Divakaran Liginlal and Lucien Duckstein and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Product Innovation Management
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