Saila Saraniemi

30 papers and 966 indexed citations i.

Saila Saraniemi has authored 30 papers that have received a total of 966 indexed citations. This includes 16 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Service and Product Innovation (9 papers) and Customer Service Quality and Loyalty (9 papers). Saila Saraniemi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Service and Product Innovation (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Finland and Australia. Saila Saraniemi's co-authors include Satu Nätti, Hanna Komulainen, Pauliina Ulkuniemi, Jaana Tähtinen and Heikki Karjaluoto and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science