Saku Hirvonen
About
Saku Hirvonen has authored 10 papers that have received a total of 407 indexed citations.
This includes 5 papers in Strategy and Management, 5 papers in Marketing and 4 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Entrepreneurship Studies and Influences (4 papers) and Innovation Diffusion and Forecasting (3 papers). Saku Hirvonen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Entrepreneurship Studies and Influences (4 papers) and Innovation Diffusion and Forecasting (3 papers) and collaborates with scholars based in Finland, Hungary and France. Saku Hirvonen's co-authors include Tommi Laukkanen, Helen Reijonen, Gábor Nagy, Jari Salo and Heli Hallikainen and has published in prestigious journals such as Industrial Marketing Management, Industrial Management & Data Systems and International Marketing Review
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