Salma Ghanem

13 papers and 95 indexed citations i.

Salma Ghanem has authored 13 papers that have received a total of 95 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media Studies and Communication (3 papers) and Cultural Differences and Values (2 papers). Salma Ghanem is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media Studies and Communication (3 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in United States and Egypt. Salma Ghanem's co-authors include Morris Kalliny, Caroline Fisher, Michael S. Minor, Barbara Mueller and Wayne Wanta and has published in prestigious journals such as International Marketing Review, Journal of Broadcasting & Electronic Media and Journal of Marketing Communications