Salmi Mohd Isa

62 papers and 675 indexed citations i.

Salmi Mohd Isa has authored 62 papers that have received a total of 675 indexed citations. This includes 32 papers in Marketing, 31 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (19 papers) and Diverse Aspects of Tourism Research (18 papers). Salmi Mohd Isa is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (19 papers) and Diverse Aspects of Tourism Research (18 papers) and collaborates with scholars based in Malaysia, China and United Kingdom. Salmi Mohd Isa's co-authors include Shaohua Yang, T. Ramayah, Shaian Kiumarsi, K. Jayaraman and Edmund Goh and has published in prestigious journals such as Frontiers in Psychology, Service Industries Journal and Tourism Geographies