Sandra Luxton
About
Sandra Luxton has authored 12 papers that have received a total of 446 indexed citations.
This includes 10 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (5 papers) and Corporate Identity and Reputation (4 papers). Sandra Luxton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (5 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in Australia. Sandra Luxton's co-authors include Felix Mavondo, Mike Reid, Carla Ferraro, Francis Farrelly and Sean Sands and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and International Journal of Consumer Studies
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