Sandy Bulmer

26 papers and 346 indexed citations i.

Sandy Bulmer has authored 26 papers that have received a total of 346 indexed citations. This includes 18 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (5 papers) and Corporate Identity and Reputation (5 papers). Sandy Bulmer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (5 papers) and Corporate Identity and Reputation (5 papers) and collaborates with scholars based in New Zealand, United Kingdom and United States. Sandy Bulmer's co-authors include Lynne Eagle, Sarah Dodds, Margo Buchanan‐Oliver, Anne de Bruin and Philip J. Kitchen and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services