Sangkil Moon

36 papers and 869 indexed citations i.

Sangkil Moon has authored 36 papers that have received a total of 869 indexed citations. This includes 25 papers in Marketing, 19 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (13 papers). Sangkil Moon is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (13 papers) and collaborates with scholars based in United States, South Korea and Australia. Sangkil Moon's co-authors include Dawn Iacobucci, Paul Bergey, Wagner A. Kamakura, Reo Song and Junhee Kim and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research