Sanjay Mishra
About
Sanjay Mishra has authored 41 papers that have received a total of 771 indexed citations.
This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Decision-Making and Behavioral Economics (4 papers) and Digital Marketing and Social Media (4 papers). Sanjay Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Decision-Making and Behavioral Economics (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, India and South Africa. Sanjay Mishra's co-authors include Surendra N. Singh, U. N. Umesh, Nikunj Dalal, Vivek H. Patil and Donald E. Stem and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing Research and Journal of Business Research
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