Sanjay Putrevu

38 papers and 1.9k indexed citations i.

Sanjay Putrevu has authored 38 papers that have received a total of 1.9k indexed citations. This includes 31 papers in Marketing, 17 papers in Sociology and Political Science and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (14 papers) and Consumer Market Behavior and Pricing (7 papers). Sanjay Putrevu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (14 papers) and Consumer Market Behavior and Pricing (7 papers) and collaborates with scholars based in United States, Hong Kong and Canada. Sanjay Putrevu's co-authors include Kenneth R. Lord, James W. Gentry, H. G. Parsa, Alvin C. Burns and Anthony Pecotich and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing