Anthony Pecotich

46 papers and 1.2k indexed citations i.

Anthony Pecotich has authored 46 papers that have received a total of 1.2k indexed citations. This includes 17 papers in Organizational Behavior and Human Resource Management, 14 papers in Marketing and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Innovation and Knowledge Management (5 papers). Anthony Pecotich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Innovation and Knowledge Management (5 papers) and collaborates with scholars based in Australia, United States and Croatia. Anthony Pecotich's co-authors include Clifford J. Shultz, Aron O’Cass, Gene R. Laczniak, Gilbert A. Churchill and Edward J. Inderrieden and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research