Gilbert A. Churchill
About
Gilbert A. Churchill has authored 76 papers that have received a total of 28.0k indexed citations.
This includes 26 papers in Organizational Behavior and Human Resource Management, 22 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Management and Marketing Education (8 papers). Gilbert A. Churchill is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Management and Marketing Education (8 papers) and collaborates with scholars based in United States. Gilbert A. Churchill's co-authors include Orville C. Walker, Neil M. Ford, J. Paul Peter, Surendra N. Singh and George P. Moschis and has published in prestigious journals such as Journal of Marketing, Technometrics and Journal of Marketing Research
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