J. Paul Peter

28 papers and 5.9k indexed citations i.

J. Paul Peter has authored 28 papers that have received a total of 5.9k indexed citations. This includes 11 papers in Management of Technology and Innovation, 8 papers in Organizational Behavior and Human Resource Management and 8 papers in Marketing. The topics of these papers are Management and Marketing Education (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). J. Paul Peter is often cited by papers focused on Management and Marketing Education (9 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States. J. Paul Peter's co-authors include Gilbert A. Churchill, Walter R. Nord, Tom J. Brown, Alan G. Sawyer and Jerry C. Olson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research