Sarit Moldovan

12 papers and 499 indexed citations i.

Sarit Moldovan has authored 12 papers that have received a total of 499 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Innovation Diffusion and Forecasting (4 papers). Sarit Moldovan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Innovation Diffusion and Forecasting (4 papers) and collaborates with scholars based in Israel, United States and Singapore. Sarit Moldovan's co-authors include Yael Steinhart, Jacob Goldenberg, Donald R. Lehmann, Amitava Chattopadhyay and Eitan Muller and has published in prestigious journals such as Journal of Consumer Research, Technological Forecasting and Social Change and Journal of Consumer Psychology