Yael Steinhart
About
Yael Steinhart has authored 34 papers that have received a total of 651 indexed citations.
This includes 16 papers in Marketing, 15 papers in Sociology and Political Science and 10 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (10 papers) and Digital Marketing and Social Media (8 papers). Yael Steinhart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Israel, United States and Hong Kong. Yael Steinhart's co-authors include David Mazursky, Michael A. Kamins, Sarit Moldovan, Danit Ein‐Gar and Robert S. Wyer and has published in prestigious journals such as Journal of Personality and Social Psychology, PLoS ONE and Journal of Marketing Research
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