Scott R. Swanson

63 papers and 3.2k indexed citations i.

Scott R. Swanson has authored 63 papers that have received a total of 3.2k indexed citations. This includes 36 papers in Sociology and Political Science, 34 papers in Organizational Behavior and Human Resource Management and 29 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (33 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (21 papers). Scott R. Swanson is often cited by papers focused on Customer Service Quality and Loyalty (33 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in United States, China and Poland. Scott R. Swanson's co-authors include Lujun Su, Maxwell K. Hsu, J. Charlene Davis and Robert Frankel and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Travel Research