Maxwell K. Hsu

71 papers and 3.1k indexed citations i.

Maxwell K. Hsu has authored 71 papers that have received a total of 3.1k indexed citations. This includes 32 papers in Organizational Behavior and Human Resource Management, 32 papers in Marketing and 31 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (30 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Digital Marketing and Social Media (20 papers). Maxwell K. Hsu is often cited by papers focused on Customer Service Quality and Loyalty (30 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Digital Marketing and Social Media (20 papers) and collaborates with scholars based in United States, China and Taiwan. Maxwell K. Hsu's co-authors include Lujun Su, Scott R. Swanson, Stephen W. Wang, Yinghua Huang and Lou E. Pelton and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior