Lou E. Pelton

60 papers and 1.1k indexed citations i.

About

Lou E. Pelton has authored 60 papers that have received a total of 1.1k indexed citations. This includes 25 papers in Organizational Behavior and Human Resource Management, 18 papers in Sociology and Political Science and 18 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (9 papers). Lou E. Pelton is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States, India and Taiwan. Lou E. Pelton's co-authors include David Strutton, James R. Lumpkin, Rajasree K. Rajamma, Maxwell K. Hsu and Audhesh K. Paswan and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics

In The Last Decade

Rankless by CCL
2025