Scott Ward

43 papers and 1.3k indexed citations i.

Scott Ward has authored 43 papers that have received a total of 1.3k indexed citations. This includes 9 papers in Marketing, 7 papers in Gender Studies and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Education, Sociology, Communication Studies (6 papers) and Media, Gender, and Advertising (4 papers). Scott Ward is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Education, Sociology, Communication Studies (6 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States. Scott Ward's co-authors include Daniel B. Wackman, Thomas S. Robertson, Ellen Wartella, Ronald J. Faber and Michael L. Ray and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Communication