Sejung Marina Choi

42 papers and 4.3k indexed citations i.

Sejung Marina Choi has authored 42 papers that have received a total of 4.3k indexed citations. This includes 30 papers in Sociology and Political Science, 23 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Impact of Technology on Adolescents (10 papers). Sejung Marina Choi is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Impact of Technology on Adolescents (10 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Sejung Marina Choi's co-authors include Yongjun Sung, Nora J. Rifon, Yoojung Kim, Dongyoung Sohn and Eunice Kim and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Personality and Individual Differences