Sela Sar

34 papers and 420 indexed citations i.

Sela Sar has authored 34 papers that have received a total of 420 indexed citations. This includes 21 papers in Marketing, 16 papers in Literature and Literary Theory and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Media Influence and Health (16 papers) and Behavioral Health and Interventions (8 papers). Sela Sar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Media Influence and Health (16 papers) and Behavioral Health and Interventions (8 papers) and collaborates with scholars based in United States, China and Hong Kong. Sela Sar's co-authors include Brittany R. L. Duff, Lulu Rodriguez, Suman Lee, Xiaoli Nan and John G. Wirtz and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Psychology and Marketing