Sha Yang

74 papers and 2.2k indexed citations i.

Sha Yang has authored 74 papers that have received a total of 2.2k indexed citations. This includes 47 papers in Marketing, 19 papers in Strategy and Management and 19 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (18 papers) and Digital Marketing and Social Media (15 papers). Sha Yang is often cited by papers focused on Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (18 papers) and Digital Marketing and Social Media (15 papers) and collaborates with scholars based in United States, China and Hong Kong. Sha Yang's co-authors include Greg M. Allenby, Anindya Ghose, Zhao Ying and Vishal Narayan and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research