Shadma Shahid
About
Shadma Shahid has authored 14 papers that have received a total of 425 indexed citations.
This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). Shadma Shahid is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in India, Saudi Arabia and Pakistan. Shadma Shahid's co-authors include Jamid Ul Islam, Justin Paul, Faheem Gul Gilal, Imran Khan and Raouf Ahmad Rather and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Psychology and Marketing
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