Shiva Nandan

6 papers and 278 indexed citations i.

Shiva Nandan has authored 6 papers that have received a total of 278 indexed citations. This includes 5 papers in Marketing, 3 papers in Strategy and Management and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Marketing and Advertising Strategies (2 papers) and Service and Product Innovation (1 paper). Shiva Nandan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Marketing and Advertising Strategies (2 papers) and Service and Product Innovation (1 paper) and collaborates with scholars based in United States and India. Shiva Nandan's co-authors include Roger Dickinson and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Brand Management and Journal of Marketing Channels