Shruti Gupta
About
Shruti Gupta has authored 24 papers that have received a total of 1.6k indexed citations.
This includes 17 papers in Marketing, 9 papers in Business and International Management and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Innovation and Socioeconomic Development (9 papers) and Environmental Sustainability in Business (6 papers). Shruti Gupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Innovation and Socioeconomic Development (9 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States and India. Shruti Gupta's co-authors include Julie Pirsch, Anand Jaiswal, John R. Deckop, Kimberly K. Merriman and Stacy Landreth Grau and has published in prestigious journals such as Journal of Management, Journal of Business Ethics and Journal of Retailing and Consumer Services
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