Julie Pirsch

10 papers and 783 indexed citations i.

Julie Pirsch has authored 10 papers that have received a total of 783 indexed citations. This includes 8 papers in Marketing, 7 papers in Strategy and Management and 3 papers in Business and International Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Corporate Social Responsibility Reporting (4 papers) and Innovation and Socioeconomic Development (3 papers). Julie Pirsch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Corporate Social Responsibility Reporting (4 papers) and Innovation and Socioeconomic Development (3 papers) and collaborates with scholars based in United States and Australia. Julie Pirsch's co-authors include Shruti Gupta, Stacy Landreth Grau, Judith A. Garretson, Tülay Girard and Terence A. Oliva and has published in prestigious journals such as Journal of Business Ethics, Industrial Marketing Management and Journal of Retailing and Consumer Services