Tülay Girard
About
Tülay Girard has authored 29 papers that have received a total of 804 indexed citations.
This includes 15 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Management and Marketing Education (8 papers). Tülay Girard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Management and Marketing Education (8 papers) and collaborates with scholars based in United States, Türkiye and Latvia. Tülay Girard's co-authors include Musa Pınar, Paul Trapp, Thomas E. Boyt, Ronnie Silverblatt and Pradeep Korgaonkar and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research
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