Shuai Yang

44 papers and 872 indexed citations i.

Shuai Yang has authored 44 papers that have received a total of 872 indexed citations. This includes 23 papers in Marketing, 18 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (8 papers). Shuai Yang is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in China, United States and Japan. Shuai Yang's co-authors include Yiping Song, Sixing Chen, Chendi Zhang, Guiyang Xiong and William T. Ross and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Computers in Human Behavior.