Yiping Song

26 papers and 536 indexed citations i.

Yiping Song has authored 26 papers that have received a total of 536 indexed citations. This includes 13 papers in Sociology and Political Science, 11 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Yiping Song is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in China, France and United States. Yiping Song's co-authors include Shuai Yang, Xueming Luo, Xia Xin, Maggie Chuoyan Dong and Jaakko Aspara and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics