Jaakko Aspara
About
Jaakko Aspara has authored 64 papers that have received a total of 1.5k indexed citations.
This includes 27 papers in Marketing, 18 papers in Strategy and Management and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (12 papers) and Financial Markets and Investment Strategies (11 papers). Jaakko Aspara is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (12 papers) and Financial Markets and Investment Strategies (11 papers) and collaborates with scholars based in Finland, United States and The Netherlands. Jaakko Aspara's co-authors include Henrikki Tikkanen, Xueming Luo, Kristina Wittkowski, Arvid O. I. Hoffmann and Joel Hietanen and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and European Journal of Operational Research
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