Joel Hietanen

49 papers and 909 indexed citations i.

Joel Hietanen has authored 49 papers that have received a total of 909 indexed citations. This includes 16 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Organizational Studies (9 papers) and Media, Gender, and Advertising (5 papers). Joel Hietanen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Organizational Studies (9 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in Finland, Sweden and United Kingdom. Joel Hietanen's co-authors include Joonas Rokka, Henrikki Tikkanen, Mikael Andéhn, Pekka Mattila and Jaakko Aspara and has published in prestigious journals such as Academy of Management Review, Journal of Business Research and Clinical Orthopaedics and Related Research