Joonas Rokka

26 papers and 1.6k indexed citations i.

Joonas Rokka has authored 26 papers that have received a total of 1.6k indexed citations. This includes 15 papers in Sociology and Political Science, 15 papers in Marketing and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Geographies of human-animal interactions (3 papers). Joonas Rokka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Geographies of human-animal interactions (3 papers) and collaborates with scholars based in France, Finland and Italy. Joonas Rokka's co-authors include Joel Hietanen, Maud Herbert, Aikaterini Manthiou, Gaetano Aiello and John W. Schouten and has published in prestigious journals such as Journal of Consumer Research, Organization Science and Journal of Business Research