Maud Herbert
About
Maud Herbert has authored 17 papers that have received a total of 287 indexed citations.
This includes 14 papers in Marketing, 7 papers in Tourism, Leisure and Hospitality Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (7 papers) and Consumer Retail Behavior Studies (6 papers). Maud Herbert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Wine Industry and Tourism (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in France, Réunion and Germany. Maud Herbert's co-authors include Nil Özçağlar–Toulouse, Amina Béji‐Bécheur, Joonas Rokka, Isabelle Robert and Isabella Soscia and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Marketing Management
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