Shuang Ma
About
Shuang Ma has authored 29 papers that have received a total of 712 indexed citations.
This includes 19 papers in Sociology and Political Science, 18 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shuang Ma is often cited by papers focused on Digital Marketing and Social Media (16 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in China, United States and United Kingdom. Shuang Ma's co-authors include Yonggui Wang, Daniel P. Hampson, Dahui Li, Diandian Xiang and Wayne A. Hochwarter and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Business Research
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