Shubin Yu
About
Shubin Yu has authored 26 papers that have received a total of 689 indexed citations.
This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (6 papers). Shubin Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (6 papers) and collaborates with scholars based in China, Norway and Belgium. Shubin Yu's co-authors include Liselot Hudders, Veroline Cauberghe, Luming Zhao, Yun Jiang and Muhammad Ashfaq and has published in prestigious journals such as Journal of Business Research, Energy & Fuels and International Journal of Environmental Research and Public Health
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