Shuling Liao
About
Shuling Liao has authored 17 papers that have received a total of 712 indexed citations.
This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Shuling Liao is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in Taiwan and China. Shuling Liao's co-authors include Yung‐Cheng Shen, Colin C.J. Cheng, Tseng‐Lung Huang, Pei Hua and Shilin Zhao and has published in prestigious journals such as The Science of The Total Environment, Journal of Cleaner Production and Journal of Business Research
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