Yung‐Cheng Shen

20 papers and 527 indexed citations i.

Yung‐Cheng Shen has authored 20 papers that have received a total of 527 indexed citations. This includes 13 papers in Sociology and Political Science, 8 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yung‐Cheng Shen is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Taiwan and China. Yung‐Cheng Shen's co-authors include Chun‐Yao Huang, Crystal T. Lee, Shuling Liao, Cindy Yunhsin Chou and Ja‐Shen Chen and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Psychology and Marketing