Chun‐Yao Huang
About
Chun‐Yao Huang has authored 23 papers that have received a total of 779 indexed citations.
This includes 11 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Platforms and Economics (4 papers). Chun‐Yao Huang is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in Taiwan, China and United States. Chun‐Yao Huang's co-authors include Yung‐Cheng Shen, Ping-Yu Liu, Peter S. Fader, Bruce G. S. Hardie and Todd J. Arnold and has published in prestigious journals such as Marketing Science, Technological Forecasting and Social Change and European Journal of Marketing
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