Shun Ye
About
Shun Ye has authored 19 papers that have received a total of 764 indexed citations.
This includes 15 papers in Sociology and Political Science, 11 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Diverse Aspects of Tourism Research (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Shun Ye is often cited by papers focused on Digital Marketing and Social Media (9 papers), Diverse Aspects of Tourism Research (8 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in China, Hong Kong and United States. Shun Ye's co-authors include Lingqiang Zhou, Tianyu Ying, Xiaoyuan Tan, Sut Ieng Lei and Mao-Ying Wu and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Travel Research
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