Shun Yin Lam
About
Shun Yin Lam has authored 14 papers that have received a total of 1.9k indexed citations.
This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers). Shun Yin Lam is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Singapore, United States and Hong Kong. Shun Yin Lam's co-authors include Venkatesh Shankar, John Hulland, Mark Vandenbosch, M. Krishna Erramilli and Chong Guan and has published in prestigious journals such as Strategic Management Journal, Journal of the Academy of Marketing Science and Marketing Science
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